• Helena Rubinstein has been perfecting skin and beauty since 1902. In 1902, Helena moved from Poland to Australia with no money to her name. The town’s ladies were impressed by her milky complexion, which sparked an idea in her mind. She began to formulate her own products. Formulating the first waterproof mascara in 1939 and the first cosmetic firming product with Contour Lift, the brand is marked by scientific innovations. Combining the most active ingredients with luxurious formulas, Helena Rubinstein provides powerful beauty products.

    One of the most celebrated products, Helena Rubinstein Prodigy Powercell Youth Grafter accelerates skin tissue repair with potent antioxidant vegetal stem cells. An Apothica customer, Katie J, states: “I don't know what they did, but in all honesty, this is one of the best serums i have ever used. I'm on my second tube already, my skin looks better than it has ever been, and i haven't had any more puffiness or dark circles.”