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Apothica offers the most talked about beauty products in the industry. The Media Buzz features products that are grabbing the attention of top dermatologists, beauty experts, and celebrities.

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Stila Cosmetics Lip & Cheek Stain - Cherry Crush
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Become infatuated with the look you get from Stila Cosmetics Lip & Cheek Stain - Cherry Crush. This multi-tasker goes on smooth for a hydrating and healing burst of rich berry color on your lips and cheeks. The sweet scent and touch of flavor will kick start your senses.
click to read the article in InStyle September 2010
Yonka Paris Phyto Contour
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Freshen up under-eye fatigue with Yonka Paris Phyto Contour. It reduces fluid buildup around the eyes that causes darkness and puffiness while smoothing out lines and wrinkles.

Please Note: All Yonka prices are the manufacturer’s suggested retail price. SRP: $47.00
click to read the article in InStyle September 2010
Alterna Summer Hair Rx Sun Recovery Spray
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For all you summer sun-lovers out there, keep your hair looking hot all season long by revitalizing sun-parched strands with Alterna Sun Recovery Spray. This nourishing leave-in conditioner deeply delivers moisture and protects hair from the sun’s harmful rays. The fabulous formula contains Hemp Seed Oil that delivers high concentrations of essential amino acids and nutrients that stimulate the formation of keratin, the protein responsible for hair’s structural integrity. Certified Organic Botanicals combine with Alterna’s patented Hemp Technology to extend the life of color and protect those lovely locks from further damage. The smoothing effect of the leave-in also detangles hair and prevents frizz to fight the effects of the pool, the sun, and saltwater. Feel free to enjoy your summer knowing your hair is fully fortified.
click to read the article in Vanidades August 2010
blinc Mascara - Black
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Say goodbye to raccoon eyes. Once applied, blinc Mascara - Black forms tiny tubes around each lash that can only be removed with the combination of warm water and slight pressure. No more harsh waterproof mascaras for you. Black is ideal for those who want a classic, rich, black mascara.
click to read the article in Glamour August 2010
DDF Ultra-Lite Oil-Free Moisturizing Dew
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Oily skin still needs hydration. DDF Ultra-Lite Oil-Free Moisturizing Dew is there to control excess oil, helping to minimize acne breakouts for clearer, more radiant skin. Oil, fragrance and dye-free, skin is protected from free-radical damage with antioxidants.
click to read the article in InStyle August 2010
Dr. Dennis Gross Skincare Alpha Beta Face Peel 60 Treatments
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In only two minutes per day you can have clearer, brighter, more luminous skin? Dr. Dennis Gross Skincare Alpha Beta Daily Face Peel gives you a patented level of microexfoliation without the unwanted need for recovery time. In just two steps, your skin will be mildly resurfaced, renewed, and refreshed. This kit contains 60 treatments to slough away the unsightly and reveal the best your skin has to offer.
click to read the article in InStyle August 2010
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